市场营销学5001课件之习题精选.pptx

市场营销学;样题;;;;;;Short-answer questions;Report Writing;要点提示;;;Case Analysis;要点提示;;Model Answer to Question 1;A marketing audit consists of 7 key elements (or stages) all of which require analysis:;;;; (b) A SWOT analysis is an analytical tool for assessing areas within a company and the externalenvironment affecting the company. ;;;;;Model Answer to Question 2;(b) Manufacturer of ladies’ perfumes:;(c) Central government:;(d) A market stall holder selling fruit and vegetables:;;Model Answer to Question 3;;;;Additional acceptable answers could be:;;;;QUESTION 5;(a) Market Audit;(b) The Internet;(c) eCommerce;(d) SWOT;QUESTION 6;;(b) Sales Research;(c) (i) A tracking study;(ii) Ad-hoc research;QUESTION 7;(a) Industrial DMU roles are:;;(b) Importance to marketing department:;;;;QUESTION 8;(a) Environmental analysis tools:;;(b) Market entry methods available for international marketing include:;Additional acceptable answers could be:;QUESTION 9;;(b) The objectives of advertising are likely to be:;Additional acceptable answers could be:;(c) The objectives of sales promotion are likely to be:;Additional acceptable answers could be:;QUESTION 10;(i) Authority:;(ii) Responsibility:;(iii) Delegation:;(iv) Accountability:;QUESTION 11;;;;;;;;;QUESTION 12;(a) Demographics;(b) Life styles;(c) Usage rate;(d) ACORN;(e) Social class;1、有时候读书是一种巧妙地避开思考的方法。7月-207月-20Thursday, July 16, 2020 2、阅读一切好书如同和过去最杰出的人谈话。19:32:0419:32:0419:327/16/2020 7:32:04 PM 3、越是没有本领的就越加自命不凡。7月-2019:32:0419:32Jul-2016-Jul-20 4、越是无能的人，越喜欢挑剔别人的错儿。19:32:0419:32:0419:32Thursday, July 16, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。7月-207月-2019:32:0419:32:04July 16, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。16 七月 20207:32:04 下午19:32:047月-20 7、最具挑战性的挑战莫过于提升自我。。七月 207:32 下午7月-2019:32July 16, 2020 8、业余生活要有意义，不要越轨。2020/7/16 19:32:0419:32:0416 July 2020 9、一个人即使已登上顶峰，也仍要自强不息。7:32:04 下午7:32 下午19:32:047月-20 10、你要做多大的事情，就该承受多大的压力。7/16/2020 7:32:04 PM19:32:0416-7月-20 11、自己要先看得起自己，别人才会看得起你。7/16/2020 7:32 PM7/16/2020 7:32