“市场营销”讲义.pptx

Chapter 1;Objectives;Course/Text Organization;Defining Marketing;Core Concepts of Marketing;Simple Marketing System;;The Four Ps; Production Concept ;;Customers;Customer-Oriented Organization Chart;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Review;Chapter 2;Objectives;Determinants of Customer Delivered Value;Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance (or outcome) in relation to his or her expectations.;;;Levi Strauss’ Value-Delivery Network;Satisfied