{广告传媒}广告行业英文术语简介英文版.pdfVIP

{广告传媒}广告行业英文 术语简介英文版 [广告行业]英文术语 AdvertisingGlossary A TheAdvertisingCouncil--Anon-profitorganizationprovidingthemediaindust rywithpublicservicecampaignsonanumberofsocialissues. AdvertisingExecutiveorAccountManager--Salesorservicepersonnelemployed bypaniesthatsellOut-of-Homemedia(nottobeconfusedwithadvertisingagency accountexecutive). Adjustment(Make-Good)--Creditappliedwherethereislossofservice,replace mentorotherreasonsthatcallforsuchmodificationofpensation. AdvertisingAgency--Companythatcreates,preparesandplacesadvertisinginv ariousmedia,workingasagentforitsclient