华南市场分析.pptx

华南市场分析Market situation for Huanan华南历年市场总量变化PC market development in Huanan 华南市场总量发展The development of Huanan PC market(Y2003 –Y2008 Feb)华南各省总量发展The development of province in Huanan PC market(Y2004 –Y2008 Feb)Estimated Volume in Y08:763,714占全国比重14.7% 15.2% 13.9% 14.0% 14.3% 13.5%Ratio in Domestic1-2月增长11%；全年预计增长16%。Growth by 11% in Jan-Feb, and FC16% in whole year* Based on Police Ministry registration figure Y2008 Feb华南千人保有量Car parc per 1000 capita in Huannan华南千人保有量预计Estimatd car parc per 1000 capita in Huanan07年底预计全国千人保有量19The car parc per 1000 capita of Domestic is 19 at the end of Y0706年底预计全国千人保有量12The car parc per 1000 capita of Domestic is 12 at the end of Y06华南市场的级别比重Ratio of class in Huanan华南与全国市场的级别比重比较 Ratio of class in Huanan vs. China(Y2007)华南市场用户结构User structure in Huanan华南与全国市场的用户结构比较User structure in Huanan vs. China (Y2007)华南地区伞品牌排名Ranking of Top 10 brand in Huanan　2007Jan- Feb 2008　BrandSales volumeMarket shareBrandSales volumeGrowth rateMarket shareMarket share Diff.No.1FAW-Toyota76,032 11.5%FAW-Toyota18,325 69.5%14.4%2.9%No.2GZ-Honda66,672 10.1%DF-Nissan14,729 26.3%11.6%1.5%No.3DF-Nissan66,658 10.1%GZ-Honda10,176 -8.0%8.0%-2.1%No.4GZ-Toyota42,677 6.5%GZ-Toyota7,068 5.3%5.6%-0.9%No.5Buick37,696 5.7%Buick6,184 -10.3%4.9%-0.9%No.6FAW-VW27,695 4.2%Ford4,971 36.7%3.9%0.6%No.7DF-Honda25,357 3.8%DF-Honda4,826 33.9%3.8%0.0%No.8Chery24,866 3.8%Haima4,467 -7.6%3.5%0.1%No.9SVW-VW23,821 3.6%FAW-VW4,418 17.4%3.5%-0.7%No.10Haima22,423 3.4%SVW-VW4,280 17.3%3.4%-0.2%No.36Skoda2,527 0.4%No.24 Skoda1,190 　0.9%0.6%Huanan　659,439 100%Huanan127,114 11%100%　SVW产品在华南市场表现SVW performance in HuananSVW华南市场份额Market share of SVW in Huanan广东市场分析Market situation for GuangdongHeilongjiang7,151Jilin6,865Inner Mongolia8,216Liaoning 13,419Xinjiang4,733Beijing27,373Gansu2,846Tianjin9,801Hebei 19,683Ningxia1,561Shanxi 12,206Shandong33,337Qinghai1,136Shanxi陕8,309Jiangsu33,175Henan15,363Shanghai13,458Anhui7,574Tibet491Hubei8,574Chon