消费者行为学_CONSUMER_BEHAVIOR（PPT37页).pptxVIP

CONSUMER BEHAVIOR;Why does Staples sell Starbucks coffee?;CONSUMER;Learning Outcome Objectives;True or False?;Questions Faced By Consumers;Consumer Problems and Recognition;CONSUMER DECISIONS:Theory and Reality in Consumer Buying;Approaches to Search for Problem Solutions;Options Identified and Considered;REMINDER;Decision Making Issues;Evaluation Type;Heuristics—Low Involvement Decision Rules;Attitudes―components;Attitude Components;Generating Beliefs Through Advertising;Positioning Through Creating Beliefs;Multiattribute Models of Attitude;Multiattribute Models;Affect;Attitude Characteristi