雅思阅读理解reading4.pdfVIP

Reading 4 Improving global reading skills Paraphrasing the main ideas 1 Reading the following text and then answer the questions. a Which paragraph contains the most detail? b Which three paragraphs cover one main theme? Magazine circulations are in the millions and advertising revenue is rising, despite the growth TV and electronic media, reports David Short. A Print is not dead yet –at least not when it comes to magazines. Despite ever-growing competition from television and electronic media, a new report shows that worldwide advertising expenditure in consumer magazines has doubled over the past decade. B The report also shows that many magazines in Europe continue to enjoy circulations in the millions. Although there are more and more television channels, whether cable, satellite, terrestrial, analogue, or digital, and despite the incursion of the Internet, magazines are still a regular shopping or subscription item. C Advertising expenditure worldwide was $225 billion last year, according to the report World Magazine Trends. $32 billion of this, or 14%, was taken by magazines. In Europe, the share of consumer magazine expenditure was $12 billion or 21% of an estimated overall spend of $57 billion. But the share had dropped in the past 15 years from 30%, with decline having been particularly severe in Belgium and Germany, where commercial television was introduced relatively late. D However, the type of magazines which Europeans choose to flip through still varies dramatically according to country, with few signs that the European magazine with a common title is making inroads across nations. Interestswhich can create top-selling titles in one country are nowhere to be seen in the circulation lists of others. E But whatever their relative imp