咖啡馆创业专题计划书.docVIP

微时光咖啡店 创业计划书 目录 一、产业背景 ································3 二、企业介绍 ································3 三、产品介绍 ································6 四、市场分析 ································14 五、营销策略 ································ 六、企业发展战略 ························28 七、财务预算 ································29 八、财务分析 ······························30 九、管理体系 ·······························32 十、风险评定 ······························33 一，产业背景： 咖啡――世界三大饮料之一，一个西方舶来品，在中国却是家喻户晓，有着极为深远历史背景和深远意义。现在伴随改革开放经济蓬勃发展，有着大批外商和白领长久处于高节奏、高效率工作和生活加之于受西方文化种种原因，造成了这个咖啡销量不停上升。故咖啡消费关键群体也就是外商、白领、旅游者和大学生群体。在中国，大部分大学生经济起源关