大众汽车的战略规划英文.pptVIP

Volkswagen --- peoples car Team 6: Stone , Thomas, Cheryl, Peter , Ben, Libby . Agenda ? Introduction --- Stone ? Field market research report --- Thomas ? SWOT Analysis --- Cheryl ? Strategies --- Peter ? Value chain optimization --- Ben ? Risks Contingency plan --- Libby ? History ： Introduction ? 1937 ： K nown as “ Gesellschaft zur Vorbereitung des Volkswagens ” ? 1938 ： R enamed “ Volkswagenwerk GmbH ” ? 1939-1945 ： Switched to armaments ? 1945-1948 ： British Military Governm