企业如何提高员工的忠诚度.pdfVIP

企业如何提高员工的忠诚度 摘 要 古人云:得人者得天下，失人者失天下。跨入二十一世纪，我们 已经进入了一个科技、经济飞速发展的时代，新形势下，人才的重要 性尤为突出。根据美国经济学家舒尔茨的人才理论，人力投资所带来 的利润增长远远高于物力投资所带来的利润增长，据估算人力投资增 加 3.5 倍，利润将增加 17.5 倍。可以说，企业的生存与发展，关键 在于人才。谁拥有丰富的人才资源，谁就掌握了至胜的法宝，就能在 激烈的竞争中立于不败之地。相反，一个企业如果没有人才来支撑就 等于人体缺少骨骼，就像一个泄了气的气球，是无法参与市场竞争的， 根本谈不上生存与发展。 在企业人力资源管理中,如何吸引,留住人才是管理者最为关注 的问题。特别是近年来,员工流动过于频繁的现象日益受到重视。而 企业员工忠诚度是反映一个企业人力资源管理水平的重要指标，也是 制约企业健康发展的一个重要因素，如何培养和提升员工忠诚度，加 强员工忠诚度的管理，是每一个企业必须面对的课题。 本文主要对如何理解和把握忠诚度、忠诚度对企业和员工的意 义、影响员工忠诚度的因素、忠诚度的理论基础和案例研究、及如何 提高员工的忠诚度作分析。 关键词：忠诚度 企业文化 情感管理 - 1 - 企业如何提高员工的忠诚度 目 录 摘 要 ············································································································ Ⅰ 关 键词 ············································································································ Ⅱ 目 录·············································································································Ⅲ 一、如何理解和把握忠诚度 ······································································ （3） （一）如何理解忠诚············································································· （3 ） （二）如何把握忠诚度········································································· （4 ） 二、提高员工忠诚度的意义 ······································································ （5） （一）员工忠诚度对企业的意义························································· （5 ） （二）员工忠诚度对员工的意义························································· （5 ） 三、影响员工忠诚度的因素 ······································································