Unit 3.1 Spotlight readers’ benefits数字时代的商务英语写作.pdf

Unit 3.1 Spotlight readers’ benefits数字时代的商务英语写作.pdf

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Unit 3 Business Writing Techniques 第三章:商务英语写作技巧 3.1 Spotlight Reader Benefits 3.1 关注读者利益 • Writer-oriented: To enable us to update our stockholder records, we ask that the enclosed card be returned. • Reader-oriented: So that you may promptly receive dividend checks and information related to your shares, please return the enclosed card. • Tuesday is the only day that we can promise quick response to requests; we are swamped the rest of the week. • If you need a quick response, please submit your request on Tuesday. • For a quick response, please submit your request on Tuesday “You” View Reader Benefits • We offer an online business writing course that we have complete faith in. • To improve your business writing skills, sign up for our online course! • The sooner you sign up for our online business writing course, the sooner the rewards will be yours. • The Human Resources Department requires that the enclosed questionnaire be completed immediately so that we can allocate our training resource funds. • By filling out the enclosed questionnaire, you can be one of the first employees to sign up for the new career development program. • Before we can allow you to purchase items on this new account, we must wait two weeks to verify your credit. • You may begin making purchases on your new account in two weeks. Ad slogan • 朗德力(Laundri) 自助洗衣随时随心 • Your Laundri, your time, your way • Laundri, 24-hour service, at your convenience • Laundri gets the washing done, leaving time for sports and fun Stilted or awkward use of “you” • You cannot return merchandise until you receive written approval. • Customers may return merchandise with written approval. • If you wish to reinstate this coverage, we must have a cashier’s check or money order in the amount of the payment which has

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