Unit 2.3 Selecting the most appropriate communicative channel数字时代的商务英语写作.pdf

Unit 2 Business Writing Process 第二章商务写作过程 2.3 Pre-writing: Selecting the Most Appropriate Communicative Channel 2.3 写作前: 选择最合适的沟通渠道 Factors Determining Channel Selection •Importance of the message •Amount and speed of feedback required •Necessity of a permanent record •Cost of the channel •Degree of formality required •Confidentiality and sensitivity of the message ➢ As a project manager, you wish to inform three fellow employees of a meeting scheduled for three weeks from now. ➢As a manager, you must inform an employee that continued tardiness is jeopardizing her job. Choosing Communication Channels CHANNEL BEST USE Face-to-face When you want to be persuasive, deliver bad news, or share a personal message. conversation Telephone call When you need to deliver or gather information quickly, when nonverbal cues are unimportant, and when you cannot meet in person. Instant messaging When you need to leave brief messages discreetly without having to call; when (e.g., We-Chat or e- you expect fast answers and quick communication. commerce customer- service live chats) Email When you need feedback but not immediately. Insecurity makes it problematic for personal, emotional, or private messages. Effective for communicating with a large, dispersed audience. Voice mail message When you wish to leave important or routine information that the receiver can (e.g., we-chat voice respond to when convenient. It would be inconvenient if the receiver needs to messages) listen and reply to your message in public space, like on the subway or in the elevator, particularly when the message is private or confidential. 有缘学习更多+谓ygd3076考证资料 Choosing Communication Chann