Unit 5.3 Persuasive messages for external readers数字时代的商务英语写作.pdf

Unit 5 Persuasive Messages 说服性写作 5.3 Persuasive Messages for External Readers 5.3 针对外部读者的说服性写作 The Case Scenario A world-famous British speaker The role you play: manufacturer, which has already had CEO of a local an exclusive distributor distributing company specializing in high A close personal quality audio relationship between the equipment CEOs of the two An old, reputable, and family-owned company; not very active recently Questions to consider •Analyze your putative reader (primary and secondary); • Consider potential conflicts and how to deal with the conflicts; • Consider how to organize the message (opening; body; closing); • Discuss what persuasive strategies are most effective. • Do not cut and paste sentences in the case scenario to your message 3 FTA 1 Make implicit request Request to be an additional Request to replace the distributor current distributor FTA 2 Not mention the Mention the current Mention and criticize the current distributor distributor with no criticism current distributor FTA 3 Make no comparison Suggest how your own Compare your own company between your own company and the current and the current distributor company and the distributor may complement pinpointing the weaknesses current distribu