4.1 Introduction数字时代的商务英语写作.pdf

Cultural Patterns 4.1 Introduction Hello everyone, welcome to chapter four cultural patterns. Since this is the first section of the chapter, let’s make clear what the learning objectives are. In this chapter, students will learn how to understand the definition of cultural patterns, describe the components of cultural patterns, summarize the theory about cultural patterns, and evaluate the importance of cultural patterns. In today’s lesson, I tend to help you build a good intercultural communication habits and skills. Very importantly, you will be familiarized with basic concepts of intercultural communication. Let’s begin with a common issue you may encounter when you first get to your college town. You often compare the regional food and climate of your hometown and your college town. What do local people commonly eat for breakfast, lunch or dinner? Are there any specialty foods which can only be found in your hometown region? This may tell us the relation between food and geography which is an inevitable part of culture. Of course it is very abstract and naïve to say that a person can learn more than superficial and pop-cultural knowledge about another culture by simply talking to someone else or watching movies from a different culture. To understand how to use language globally, first let’s discuss the meaning of culture. Let’s see an interesting case. Wang Bin, a Chinese student studying in Britain, was once invited by her British classmate Brain to his house to cook a Chinese meal. Her two Chinese friends were also invited. They busied themselves in the kitchen, making dumping while Brain did something in the garden and his wife sat on the sofa reading. Wang Bin f