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Haier
改
Haier is the world s fourth largest white goods
manufacturer and is the official home appliances
sponsor of the Beijing 2008 Olympic Games
29 manufacturing plants(24 overseas), 8
design centers(5 overseas) and 16 industrial
parks (4 overseas). Consistent with Haiers
position as a global brand the company
employs over 50,000 people around the world
In addition, Haier boasts a 58, 800-strong sales
network which last year accounted for a global
turnover of 118 billion RMB (16.2 billion USD)
Guided by the branding strategy of CEo Zhang Ruimin, Haier
has advanced through the brand building diversification, and
internationalization stages and since 2005 has embarked on
the fourth stage: Global Branding Haier has enjoyed a
growing international reputation over the past 24 years. 19 of
the companies products, including refrigerators, air conditioners
washing machines, televisions, water heaters, personal
computers, mobile phones, and kitchen appliances have been
ated asTop Brandsin China, and Chinas General
Administration of Quality Supervision
f
Inspection and Quarantine has named Haier refrigerators and
washing machines as among Chinas Top Global Brands. In
2006, for the fourth consecutive year, Haier was ranked first in
terms of overall leadership among mainland Chinese
companies in the Wall Street Journal Asias annual survey of
Asias 200 Most Admired Companies. In March 2008, the
Financial Times once again added haier to its list of Top 10
Chinese Global Brand Names with survey respondents ranking
Haier number one in terms of product quality, trust, innovation
management, and branding. In May 2008, Haier ranked 13th on
Forbes Reputation Institute Global 200 list
As of June 2008 the company has been awarded
8333 patents, with 1996 for Haier design team
inventions. In 2007 alone haier obtained 875 patents
502 were invention patents. Haier has participated in
the institution and modification of nine international
stand
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