网络应用与商业营销.docVIP

目 录 前言 ..．.．...．.．．.．．..．..．．．...．．..............．.....．．．. 2 第一章 网络营销的发展 .．.．...．．.．..．．..．.．...．....．..．．..　3 1．1 网络营销简介　...．．....．．.............．.．...．．．....... 3 1．2 行业前景 ．....．..．．．.......．．．．．....．．.....．．...．.... 3 1.３ 网络营销未来的趋势 ．...．..．.．.....．...．...．．...．....． 4 第二章 网络中商业中的应用 .．.．........．...．．．...........． ５ 2.１ 企业网站建设与推广　...．.．..．...．.......．.．.．.．......． ５ 2．2 购物网站促销活动 ......．.........．．.．....．.........．． 6 2.3 生活服务类 ........．.．．...．.．..．.．．.．...．.．..．....... 7 第三章　网络在移动终端的发展　..．.．...．．.........．.．．．....． 9 3.１　AＰP ...．.．.．...．......．．．.................．.．．．...... 9 3．2 手机网站 ．．...