行为经济学第一讲..上课讲义.pptVIP

行为经济学第一讲..;案例： 亚当斯密著名的“看不见的手”，也是自由市场经济理论的核心： （An individual who) intends only his own gain (is) led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good. --- Adam Smith, Wealth of Nations, 1776; 每个人都力求运用他的资本，生产出最大的价值。一般而言，他既不打算促进公共利益，也不知道促进多少。他只考虑自己的安全，自己的所得。正是这样，他被