论英语广告中的修辞手法 毕业论文.docVIP

【标题】论英语广告中的修辞手法 【作者】刘 兵 【关键词】英语广告;?修辞;?功能 【指导老师】鲁 晓 权 【专业】英语 【正文】I. IntroductionNowadays, concerning with advertisement, different people have different opinions. For most of the people, the distinct feature of advertisement is that advertisement is a combination of content and style. That is to say, a good advertisement not only has attraction in content, but also has charm in style. Obviously, the determinative factor of a good or a bad advertisement is whether the use of rhetoric is appropriate or not. It can be found that the use of rhetoric plays a very important role in advertise