课程名称中文)策略管理.docxVIP

課程名稱：（中文）策略管理 開課單 位 資管專 (英文)Strategy Management 永久課 號 IIM5270 授課教師：楊千 學分數選修開課年級先修科目或先備能力:N/A課程概述與目標:Strategies have a major impact on an orga ni zati on action a company takes to attain one or more (a choice) of its goals. We will investi and describe pros and cons of the various strategies a compa ny can pursue. We a cover the an alytical tech niq ues and skills n ecessary to ide ntify and exploit strategies successfully.s performanee. A strategy is an gate so will教科書（請註明書名、作者、出版社、出 楊千著，策略管理-理論與實務，華泰文化，2007年版年等資訊） 學分數 選修 開課年級 先修科目或先備能力: N/A 課程概述與目標: Strategies have a major impact on an orga ni zati on action a company takes to attain one or more (a choice) of its goals. We will investi and describe pros and cons of the various strategies a compa ny can pursue. We a cover the an alytical tech niq ues and skills n ecessary to ide ntify and exploit strategies successfully. s performanee. A strategy is an gate so will 教科書（請註明書名、作者、出版社、出 楊千著，策略管理-理論與實務，華泰 文化，2007年 版年等資訊） 課程大綱 分配時數 單元主題 內容綱要 In troducti on andImpleme ntatio n of StrategicMan ageme nt In troducti on and Impleme ntatio n of Strategic Man ageme nt The SM process The n ature of competitive adva ntage: exter nal internal an alysis Busin ess Corporate strategies Impleme nting strategy 30 教學要點概述: 1?學期作業 2.考試狀況 3 .評量方法 participatio n: 20% Exams : 50% Assig nments : 30% 4.教學方法及教學相關配合事項（如助教、網站或圖書及資料庫等） 師生晤談 排定時間 地點 連絡方式 Mo nday, 13:00-14:00 MB307 57413 教學進度表 週次 上課日期 課程進度、內容、主題 1 2.18 Overview of Strategic Man ageme nt 2 2.25 Overview of Strategic Man ageme nt 3 3.3 External An alysis 4 3.10 External An alysis 5 3.17 In ternal An alysis 6 3.24 In ternal An alysis 7 3.31 Busin ess-Level Strategic An alysis 8 4.7 Busin ess-Level Strategic An alysis 9 4.14 Mid-term 10 4.21 Fun cti on-Level Strategic An alysis 11 4.28 Fun cti on-Level Strategic An alysis 12 5.5 Fun cti on-Level Strategic An alysis 13 5.12 Corporate-Level Strategic An alysis 14 5.19 Corporate-Level Strategic An alysis 15 5.26 Corporate-Level Strate