怀旧广告外文文献翻译最新译文.pdfVIP

 Sprat R. The study of nostalgic advertising effects on marketing [J].  文献出处： Sprat R. The study of nostalgic advertising effects on marketing [J].  文献出处： Journal of advertising, 2015, 12(2): 161-170.  Journal of advertising, 2015, 12(2): 161-170.  原文 原文 The study of nostalgic advertising effects on marketing  The study of nostalgic advertising effects on marketing  Sprat R Sprat R 1 Introduction  1 Introduction  In the modern business society, nostalgia as not only a social and cultural  In the modern business society, nostalgia as not only a social and cultural  category pathological characteristics or psychological phenomenon, more important is  category pathological characteristics or psychological phenomenon, more important is  nostalgia has penetrated into all aspects of the individual consumption and enterprise  nostalgia has penetrated into all aspects of the individual consumption and enterprise  marketing. Nostalgic style hotel, restaurant, film and television works, nostalgic  marketing. Nostalgic style hotel, restaurant, film and television works, nostalgic  clothing, nostalgic, nostalgic stores all goods and newspapers opened old items and  clothing, nostalgic, nostalgic stores all goods and newspapers opened old items and  old photographs of the collection of column, and so on are favored by consumers, and  old photographs of the collection of column, and so on are favored by consumers, and  even become the consumption fashion. Nostalgic marketing has become a kind of  even become the consumption fashion. Nostalgic marketing has become a kind of  very effective on the market at present and compelling marketing strategy. Many  very effective on the market at present and compelling marketing strategy. Many  businessmen use of nostalgia, and add the modern innovative elements of market