第一章_什么是战略 .pptx

;;Hierarchical definitions of strategy and strategic management 战略及战略管理的等级定义 Eclectic definitions of strategy and strategic management 战略及战略管理的包容定义 Matching definitions of strategy and strategic management 战略及战略管理的匹配定义 Working definitions of strategy and strategic management 战略及战略管理的工作定义 Ten schools of strategy formulating 战略制定的十大学派;Mission： Top management’s view of what the organization seeks to do and become over the long term 使命: 高层管理者有对组织寻求长期做什么和成为 什么的观念 ;1. It emphasizes the link between strategy and performance 强调战略与绩效之间的联系 “Good” strategies enable an organization to reach its objectives and fulfill its mission “好”战略能使组织达到目标／使命 “Bad” strategies make it more difficult for a firm to reach its objectives and fulfill its mission “ 坏”战略不能使组织达到目标／使命;Corporate Level of Management Mission and Objectives 公司管理层次 使命和目标 Business Division Level of Management Strategies 事业部管理层次 战 略 Functional Level of Management Tactics/Polices Within Business Division 战术/政策 事业部内的职能管理层次 ;The development of mission statements tends to be too inwardly focused 使命形成趋于内向;2. Eclectic Definitions of Strategy and Strategic Management 战略及战略管理的包容定义 ;Strengths of Eclectic Definitions 包容定义的长处： 1. Wide, flexible, eclectic 广泛、灵活、包容 Subjective, qualitative 主观、定性;3. Matching Definitions of Strategy and Strategic Management 战略及战略管理的匹配定义 ;Strategic management: The process through which firms analyze their competitive environments to discover their threats and opportunities, the process through which they analyze their own resources and capabilities to discover their competitive strengths and weaknesses, and the