知识技能一：电子商务基础与应用 项目二：分享电商案例 Project 2 Sharing E-commerce Cases (2).pptxVIP

The Foundation and Application of Electronic EommerceHunan Vocational College of Modern Logistics2Sharing E-commerce CasesTaskMobile E-commerce CaseCross-border e-commerce caseE-commerce logistics caseCases of BAT systemSocial e-commerce casetask 1task 2JD MallBaidu Ali Tencent DhgatePinduoduo Good Child netRural E-commerce casetask 3task 4Taobao VillageTask 7Social e-commerce casetask 6task 5PinduoduoCases of BAT system2.11.1Baidu Company-Baidu Tieba1．Overview of Baidu TiebaBaidu TiebaBaidus independent brand, founded in 2003, is the largest Chinese community in the world.An online communication platform based on search engineCases of BAT system2.11.1Baidu Company-Baidu Tieba2．Development of Baidu TiebaIn Jan. 2000, Robin Li founded Baidu in Zhongguancun.In June 2000, the worlds largest, fastest and latest Chinese search engine was officially launched.In Dec. 2003, the Tieba was officially launched.In 2007, the functions of online bar, such as service log, photo library, archives, custom links and video were officially launched.In 2009, Bar Friendswisdom influenced the network culture, and Baidu officially acquired the trademark ownership of Tieba. The independent domain name of the bar officially opened.Client is online in 2011.In 2013, the voice posting function was realized, and the era of mobile Internet group chat was innovatively opened.The real-name system will be implemented in 2015.Cases of BAT system2.11.1Baidu Company-Baidu Tieba3．Commercial Model of Baidu Tieba（1）Strategic Target：Let like-minded people get together.（2）Target User：Chinese Internet users.（3）Products and Services：Baidu Lighthouse, Mobile Client, Mobile Smart Edition, Home Page, Theme List Page and Content Page,Tieba Group Chat, T Bean Mall, Live Post, Picture Post, Star Post, Tieba Grade, My Tieba, Bar Journal.（4）Profit Model：Software Department, Advertising Department, Bidding Ranking, Membership Service, Personal User Experience of T Bean Mall.（5）Core Competence：Sense of belonging.Case