2019-2020学年高中英语阅读强化训练五.docxVIP

阅读强化训练 ( 五) ( 建议用时： 15 分钟 ) Ⅰ 阅读理解 As consumers lose interest in traditional advertising ， guerrilla marketing( 游击营销 ) ， which relies on eye-catching methods，is becoming fashionable.But much of it misses the mark.Even by New York standards ， things have been strange on the streets lately.Some 8 ， 000 wallets were dropped onto Manhattan’s pavements last winter ， but not by careless shoppers.Instead of cash inside ， curious New Yorkers found a card and the address of a charity website ，at which they could donate money.More recently an Internet search engine sent 35 actors dressed as British butlers( 管家 ) to the U ． S． Open tennis tournament to guide visitors to their seats and answer tennis questions.Some well-known firms are acting strangely ， too.This summer ， a chain restaurant helped to support Russia ’s space agency by putting a ten-meter-high ， $1.25 million ad on a rocket sent into space.In America ，marketers have even approached a soft drinks company with the idea of projecting its logo( 标识 ) onto the moon. Marketing tricks are hardly new ， but they are becoming more frequent ， more extreme ，and more widespread —earning a name all of their own： guerrilla marketing.One advantage of guerrilla marketing ， claim its fans ， is that it is cheaper than typical TV or print advertising.This has particular appeal to Internet firms as they run out of cash ， having poured too much money into traditional advertising.A health-advice site cut its monthly marketing budget by 95%， to $50， 000， by reducing paid TV advertising.Instead ， it relies on excitement created by marketing tricks ，such as giving away free products. Of course ， guerrilla marketing ’s appeal is often shallow.A quick Internet search throws out 12 ， 000 references to the term ，but most of the websites are surprisingly ordinary.Many tricks are neither memorable nor clever enough to raise brand awareness and boost sales. While there is no doubt that extreme marketing can create noise ，raising wrong