联合利华产品管理流程t.docxVIP

? ? Unilever Modern Trade Academy (EAP CBG) 2001 Ref: A.P.Langridge ? ? Unilever Modern Trade Academy (EAP CBG) 2001 Ref: A.P.Langridge CategoryManagementCaseStudy asedonECRTaiwan CategoryManagementPilotProject ? ? Unilever Modern Trade Academy (EAP CBG) 2001 Ref: A.P.Langridge ? ? Unilever Modern Trade Academy (EAP CBG) 2001 Ref: A.P.Langridge Case Study Agenda Objectives of the Case Study Category Management Model Work through the Cat Man Process, (Scorecard Tactics) Write a Category Plan Objectives of the Case Study Understand the Category Management Model. Understand the linkage