苏宁公司风控中管理会计方法的应用探究.docVIP

苏宁公司风控中管理会计方法的应用探究 摘要：随着中国加快深化改革步伐和推进经济供给侧结构性改革，企业所面对的市场风险越来越大，面临着激烈的市场竞争环境。增加资金投入，提高生产规模，巩固并扩大市场占有率是企业在激烈竞争环境中生存的必要手段。企业必须想办法提高公司的经营效率，提高利润水平。同时，企业必须采用各种融资方式来筹措基金，以达成投资目标的实现和企业稳定的生产经营活动的进行。因此，必须重视投融资活动在企业生产经营过程中的重要作用。而管理会计对于企业投融资活动来说十分重要，在投融资管理中应用管理会计，能够有效辅助管理决策和促进融资效率的提高。本文以苏宁云商为例，研究管理会计方法在苏宁云企业融资风险控制中的应用。本文在研究背景和国内外学者研究的基础上，阐述了投资风险的相关理论。总结了苏宁公司管理会计方法融资风险控制的发展现状，分析了其中存在的管理问题，最后提出了苏宁公司如何在金融风险中应用管理会计的方法和策略。 关键词：苏宁云商 融资风险 管理会计方法 Application Research of Management Accounting Method in Suning Companys Financing Risk Control Abstract: With the deepening of economic globalization and the reform of Chinas market economic system, the market economy environment faced by enterprises is becoming increasingly fierce. Therefore，if a company wants to gain a foothold in a fierce market environment and expand its market share， it must increase investment and expand production scale， thereby improving the economic efficiency of the company. At the same time， in order to achieve the basic goal of investment， enterprises must raise funds through various financing methods to ensure that the production and operation activities of the enterprise can be implemented and implemented normally and stably. Investment and financing is an important strategic decision in the production and operation process of an enterprise. How to apply for management accounting investment and financing management, give full play to the decision-making role of management accounting, provide more accurate basis for investment and financing decisions, and effectively improve the efficiency of investment and financing. This paper takes Suning Yunshang as an example to study the application of management accounting method in Suning cloud business financing risk control. According to the research background and the research of scholars at home and abroad, this paper introduces the relevant theory of investment risk. Suning company management accounting method The development status and existing probl