财务管理案例解析英文版doc29页正式版.docxVIP

The case study of Sony corporation Members of our group: 童士卫 财务管理 0201 012002019106 唐 虎 财务管理 0201 012002019105 王小夏 财务管理 0201 012002019126 季春蕾 财务管理 0202 012002019214 张亚茹 财务管理 0201 012002019131 任课老师 : 夏新平 完成时间: 2005 年 1 月 28 日 .Background information of Sony 1. Sony is founded on May 7, 1946 with the Headquarters Tokyo and Japan. 2. Its corporate strategies are becoming a “ knowledge-emergent enterprise in the broadband network era ”. Evidenced by recent improvements in network infrastructure, the broadband environment has begun to expand at a rapid pace. In preparation for the arrival of the full-scale broadband era, Sony is pursuing its vision of creating a Ubiquitous “ Value ” Network (UVN). 3. Its development aspect expanded from the first magnetic tape recorder in1950, to the first QUALIA products in 2003, during these years with representative products in each decade: 60th—first tape recorder and transistor 70th--video cassette player and headphone stereo Walkman 80th--CD player and camcorder 90th--high-density disc and DVD player In the 21th century-- EL Display and optical disc . The main operations of the corporation are: ① ② ③ ④ ⑤ ⑥ . The main structure of its sales income 1. First is the Electronics: The Electronics segment consists of the following categories: Audio, Video, Televisions, Information and Communications, Semiconductors, Components and Other. The graph shows the information about this: The income is decreasing 2. Second is the Game: Game console and software business is conducted by Sony Computer Entertainment Inc. We can see the information from the graph: the income is also decreasing Third is the Music: Music business is conducted by Sony Music Entertainment Inc. (SMEI) and Sony Music Entertainment (Japan) Inc. (SMEJ). The graph is showing the basic information: The income is decreasing 4. Fourth is the Picture: Motion pictures, television and other businesses are conducted by Sony Pictures Entertainment Inc. (SPE). And also the basi