我国化妆品营销中的品牌战略.docVIP

对外经济贸易大学 硕士学位论文 我国化妆品营销中的品牌战略 姓名：侯景辉 申请学位级别：硕士 专业：企业管理 丨导教师：贾怀勤Abstract With the deepening development of the market economy, the importance of the brands for the survival and development of the enterprises has been known to all. The brand strategy has become the magic weapon used by enterprises to remain invincible in the furious market competition, with the cosmetic industry in particular. These years the cosmetics industry in China has experienced a higher development speed than GDR China, with its large population and great regional difference, has a great demand for cosmetics in