消费者网上购物行为分析研究.docVIP

消费者网上购物行为分析 [内容摘要]因特网快速发展已经为企业提供了很多战略机遇，网上购物作为一个新购物方法，为企业提供了新销售渠道。尽管网上购物存在着种种困难，但它仍然会是商家和消费者全部喜爱方法，它发展和增加速度会越来越快，其特点表现在购置人群、购置原因、购置物品、购置地点、购置时间和支付方法上。现在网上购物还不是很完善，存在着诸如商品质量难以保障、不立即送货、不推行售后服务承诺、用户隐私得不到保护和商家利用网站开展违法活动等问题。使消费者对网上购物安全性和诚信度心存疑虑。对此，政府部门应出台相关法律法规来规范网上购物行为，帮助消费者提升网上购物自我保护意识和维权意识，企业应搞好网站建设，经营者也应该商业诚信和商业道德建设。经过政府部门和企业、行业及金融和保障机构共同努力，处理消费者网上购物中存在多种问题，使网上购物成为真正方便、快捷、安全、实惠现代购物方法。 [关键词] 消费者 网上购物 因特网 电子商务 Consumer online shopping behavior analysis YangJunhu Abstract: The rapid development of Internet has provided a number of strategic business opportunities, online shopping as a new way of shopping, providing a new sales channels. Although there are a variety of online shopping, but it will continue to be merchants and consumers like the way its pace of development and growth will become more and more quickly, which is characterized by the crowd in the purchase, the purchase of the reasons for the purchase of goods, the purchase of the location, purchase and payment on time. At present, online shopping is not a perfect system, there are as hard to guarantee product quality, timely delivery, non-performing after-sales service commitment to the protection of customer privacy and businesses are not conducting illegal activities using web sites and so on. So that consumers of online shopping security and integrity of doubt. In this regard, government departments should be introduced to relevant laws and regulations to regulate the acts of online shopping, online shopping to help consumers improve the self-protection awareness and rights awareness, business website should do a good job in construction, the operator should also be business integrity and business ethics of the building. Through government departments and enterprises, industries and financial and security institutions to work together to resolve the consumer online shopping that exist in all kinds of problems become a real online shopping convenient, fast, safe, cost-effective way of modern shoppi