某咨询公司为ABB做的项目：ABB增长战略建议(英文版) .pptxVIP

Proposal to Managing For Growth: Maximising Salesforce Effectiveness October 1996;;;;Arthur Andersen Consulting Capabilities;Change Implementation Approach;;Current Situation;ABB Stal - Global Sales: Gas Turbines 10 - 30mW;ABB Stal - Global Sales: Steam Turbines 3 - 100mW;Challenges;;A holistic approach is required to create a world class sales organisation;Creating World Class Sales Performance;Focus on the 揥in, Do, Learn?Cycle;;Project Objectives;;Phase 1 : MOBILISE;Phase 2 : ANALYSE 揂S IS;;Phase 2 : Market Understanding;Phase 2 : Customer Acquisition - Understand Buyer