腾讯公司盈利能力分析.docVIP

PAGE 11 腾讯公司盈利能力分析 目 录 TOC \o 1-3 \u 1绪论 1 2互联网行业分析及概况 1 2.1互联网行业盈利模式介绍 1 2.2腾讯公司简介 2 2.2.1腾讯公司发展历程 2 2.2.2腾讯公司组织架构 2 3腾讯公司盈利能力分析 3 3.1腾讯公司盈利能力评价体系 3 3.2腾讯公司利润形成分析 3 3.3腾讯公司盈利能力质量分析 4 3.4腾讯公司成长性分析 4 3.4.1腾讯公司增值业务成长性分析 5 3.4.2腾讯公司网络广告业务成长性分析 5 3.4.3腾讯公司其他业务成长性分析 6 4互联网行业盈利能力对比分析 7 5腾讯公司盈利能力评价及建议 8 5.1腾讯公司盈利能力评价 8 5.2提高腾讯公司盈利能力的建议 9 6结论 9 参考文献： 10 摘要：随着“互联网+时代”的到来和社会的不断进步，互联网企业已经成为社会经济的主要驱动力，也深刻影响着其他行业的发展，同时互联网企业关系着人们生活的方方面面，当前社会渐渐地由互联网企业主导。本文是以BAT代表企业腾讯公司作为研究对象，其作为互联网普及以来的龙头企业，在短短十几年内实现快速成长，逐渐形成自己独特的盈利模式和经营模式，因此分析其财务报表具有重要意义，而盈利能力分析又是报表分析中的一项重要内容，关系着企业的生存与发展。本文首先利用各项盈利指标对其2018年到2013年的财务数据做出深度分析，再将其与同行业企业之间做对比分析；并基于对前面进行的横纵向的分析，提出提高腾讯公司盈利能力的相关对策。 关键词：腾讯公司 ；盈利能力；会计报表；影响因素 Analysis of Tencents Profitability Abstract: With the advent of the Internet + era and the continuous progress of society, Internet enterprises have become the main driving force of society and economy, and they have also profoundly affected the development of other industries. At the same time, Internet enterprises are related to all aspects of peoples lives. The current society is gradually dominated by Internet companies. This article is to take BAT as the research object on behalf of Tencent Corporation. As the leading enterprise since the popularity of the Internet, it has achieved rapid growth in just a dozen years and gradually formed its own unique profit model and business model. It is unique. Therefore, the analysis of its financial statements is of great significance, and the analysis of profitability is an important content in the analysis of reports, which affects the survival and development of enterprises. Therefore, this article first uses various profit indicators to make in-depth analysis of its financial data from 2018 to 2013. Then make a comparative analysis between it and the same industry enterprises; Based on the analysis of the horizontal and vertical, the author puts forward some countermeasures to improve Tencents profitability. Key words: Tencent , Pr