言语行为理论在苹果广告语中的运用研究.docVIP

言语行为理论在苹果广告语中的运用研究 The Application of Speech Act Theory to Apple Advertising La nguage Abstract:在当今社会，商业信息伴随着媒体的爆炸性销售大幅增长。我们现 在正处于一个巨大的广告世界当中。随着广告的不断发展，广告语也变得更加 丰富，各式各样的厂告语开始出现。消费者往往会因为广告语的独特性而对其 有非常深刻的印彖。那么，在苹果广告语中存在着怎样的语言现象呢？简单来 说，广告的首要目的是让消费者了解产品的一些相关信息，接着是传递广告商 的意图和目的，刺激消费者的购买欲望，通俗地来说，就是介绍信息，传递目 的和意图，刺激消费。从这样的角度来分析的话，我们可以看到广告语当中最 频繁出现的语言现象都与言语行为理论相关。言语行为理论最早是由奥斯汀提 出来的。他的这一理论的提出，给了人们一个对于语言的全新的认识一一人们 不但可以用语言说什么，而且可以用语言做什么。本文旨在研究言语行为理论 在苹果广告中的运用，让人们更加了解广告中的言语行为，体现言语行为理论 在广告语中的重要性。 In todays society, business information has grown substantially along with the explosive sales of the media. \ow we are in a huge advertising world, with the continuous development of advertising, slogans have become more abundant, and a variety of slogans have begun to appear. Consumers are often very impressed by the uniqueness of advertising language. So, what kind of linguistic phenomena exist in Apples advertising language? In simple terms, the primary purpose of advertising is to let consumers understand some relevant information about the product, then pass on the advertiser s intentions and purposes, stimulate the consumer s desire to purchase, and in layman s terms, introduce information, convey purpose and intention, stimulate consumption. From this perspective, we can see that the most frequently occurring linguistic phenomena in advertising languages are related to speech acttheory. The theory of spe ech act was first proposed by Austin. His proposal of this theory gave people a completely new understanding of language 一 people can not only use words to say but also can use words to do. This thesis aims to study the use of speech act theory in Apple s advertisements, so that people can understand more about the speech act in advertisements and show the importance of speech act theory in advertisements. Chapter 1 Introduction Background of the Study We live in a world of advertisements. Advertisements offer and provide valuable and convenient services to modern society and to p