麦当劳与肯德基 .ppt

BEC Presentation Time: 1930 Founder: Colonel Harland Sanders Location: Kentucky State Louisville Brand Owner: the Yum Brands Group – the largest food group in the world ★ ● The main market: United States, China, Britain, Australia, South Korea, Mexico and France, Germany, Netherlands, India, Russia and Brazil ● More than 80 nations opened more than 14,000 KFC restaurants ● Receive more than 12million customers a day ● Nearly 500000 workers serve for 4.5 billion customers around the world every year ● Kentucky is one of the fastest growing global brands, two new restaurants are opened on average everyday. On November 12, 1987, KFC set up the first China’s restaurant in Qianmen downtown zone in Beijing. Beijing KFC Co., LTD. is the first fast food of sino-foreign joint venture enterprise at Beijing. In January 2004, Chinas 1000 chain store opened in Chaoyang district. In November 2007, KFC opened 2000 restaurants in Chengdu. Now Chinas KFC has set up more than 3200 restaurant chains in more than 650 cities and towns, in mainland of China around all provinces, cities and autonomous regions except Tibet. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, selling primarily variations on meals consisting of hamburgers, french fries and carbonated drinks . McDonalds restaurants are found in 119 countries and territories around the world and serve nearly 50 million customers each day. McDonald entered into China in 1990 KFC——number one in China McDonald——number one in the world KFC Localization strategy McDonald Globalization strategy KFC: The strongest in China. McDonald: The strongest in the world. KFC: We do chicken right .We insist on localization, making customers feel a sense of family love. So we obtain a larger share than McDonald in China. McDonald: I‘m lovin it . We focus on globalization, and pay more attention on the young people. So we are in the top list withi