洲际集团洲际南国民肴south dish campaign proposal.pptVIP

【味TASTE】一个家的印记 IMPRINT OF A FAMILY 优思团队 OUR TEAM 传播 COMMUNICATION 细节 DETAIL 流程 PROCESS 序言 INTRODUCTION 【寻SEARCH】 一道有故事的菜肴 DISH OF STORY 优思团队 OUR TEAM 传播 COMMUNICATION 细节 DETAIL 流程 PROCESS 序言 INTRODUCTION 【谱COMPOSE】 捕获散落民间的珍味 MENU COMES FROM CIVIL 优思团队 OUR TEAM 传播 COMMUNICATION 细节 DETAIL 流程 PROCESS 序言 INTRODUCTION 【传SPEAD】以洲际之名扬南国民肴 DEVELOP THE SOUTH DISH IN THE NAME OF INTERCONTINENTAL 优思团队 OUR TEAM 传播 COMMUNICATION 细节 DETAIL 流程 PROCESS 序言 INTRODUCTION 主线Mainline 发布活动 Launch the compaign 通过社交媒体发布征集“一道有故事的菜肴 SolicitDish of storythrough social media channels of each properties 上传作品 Upload the work 参与者通过PC端或移动端在活动页面上传菜肴照片及背后的故事并拉票积赞。 The participants upload the dish product and its story via PC and mobile site to collect thelike 公布结果 Announce the result 活动页面实时更新投票结果，活动截止日将得到所有菜式类别的排名 The landing page update the ranking list everyday. The result will be come out on the deadline of the campaign 秘传民肴 Folk dish 获选民肴将被洲际酒店收录入南国民肴菜单根据每家酒店定制特色五星民肴升级菜单 The winner dishes can be included to the “Folk Dish Menu” of IHG and can be promoted through all the properties accordingly.Each hotel will have there unique Menu which is created with the idea of chef and folks. 优思团队 OUR TEAM 传播 COMMUNICATION 细节 DETAIL 流程 PROCESS 序言 INTRODUCTION 1；通过收集民间菜肴，大众既有机会将自己的家传菜肴登入到洲际酒店民肴菜谱中。 Through the campaign of folk dish collection, the civil can have opportunity to make their own home cooking dishes to the menu of five star international hotel 2；通过简单地上传照片及分享菜肴背后的家庭温馨故事。温馨且非常传递家的概念。 Deliver the family concept by uploading the dish picture and share the story about the dish and family members. 3；洲际大厨向民间手艺人取经，共同打造民肴菜谱，凸显洲际酒店融入当地特色“ALL IN KNOW”的品牌核心概念和有容乃大的包容性。 The chefs of IHG join hands with the folk chefs to make the exclusive folk dish menu which highlight the Core Value of IHG and its inclusive character. 4；菜系入选家庭还有机会获取洲际酒店的奖品，更重要的是，自己家族的菜以及这个菜的故事将跟着洲际集团酒店的步伐传播到更多地方。 The selected family can have chance to get the prize offerred by IHG and more importantly, their