Lipton--SWOT英文分析--立顿奶茶SWOT英文分析.docxVIP

PAGE PAGE # Word Count: 2283 words Submitted by: Submitted by: Date Submitted on: Introduction Lipton is one of the best known and bestselli ng brands of tea and has made a big sp lash in global market with its tea-based drinks including leaf tea, infusions, ready to drink tea and other alter natives to soft drin ks. It has a wide p roduct range which in cludes, Yellow Label Tea, Lipton Ice Tea and Lipton Green Tea (Unilever, 2011) 备 \ s^sandcompanes to evaluate the anZopdMjyalso highlights the j c^roblems for a company. ere-Os opportun ities and threats SWOT Analysis SWOT an alysis is a strategic plan that is used by bus in es! strengths and weaknessesthat can make or break their orgi opportun ities that a company can con sider and threats that ca Stren gths and weak nesses are internal orga ni zatio nalfactor are exter nal factors for an orga ni zatior(Kotler Strengths i. ii. Lipton is a brand of Unilever,-which is p rofits and bus in ess sp read-all-bver the-world. Hen ce, Lipton through Un ilever has access to vast markets and large- since it is a p roduct The biggest strength a multinational company with huge funds and tomer data base. Consumers too, trust Lipton as a brand ompa ny like Un ilever. as a company is that it has existed for years in the market ide in over hun dred and ten coun tries. (Un ilever, 2011) Hence, all and brand aware ness. People all over the world are aware of the 」ra ndandhave-str ong recall of it. Moreover, the company has a large nu mber of loyal customgrslhat have stayed loyal to the brand since years. tonuses internet based market ing tech niq ues exte nsively to p romote offers, disco unts and-introduction of new products and services (Boyer and Hult, 2005) It also has comp ete nt man ageme nt team which is able to p erform outsta ndin gly eve n in exist ing fierce comp etiti on and high in flati on rates. Through its man ageme nt team Lipton Tea has retai ned its p ositi on as the market leader with the sales of n early over