美柚APP运营管理问题及对策探究.docVIP

美柚APP运营管理问题及对策探究 内 容 摘 要 “她经济”是新兴崛起的一种女性经济消费模式，是指由于经济的快速发展，文化水平的不断提高，女性在家相夫教子观念的逐步弱化，经济独立能力的增强和自主消费能力的提高，女性在我国消费市场发挥着举足轻重的作用。随着“她经济”这一概念的不断推广，越来越多的APP、零售生产商、销售商开始从女性消费者的视角寻找新发展的蓝海区域。 本文以美柚APP的运营管理为研究对象，分析美柚APP在运营管理中存在用户粘度低、用户流失等关键问题，结合美柚APP所处行业背景以及APP本身的优势和存在的不足，为美柚APP提出针对性的改进对策。同时以目前最适合APP零售改革的新零售理论并借助现代IT技术如大数据、VR/AR、5G通信等信息化手段为对策基础，为APP发展寻找新的突破口。本文所提的改进运营管理对策可能会对同类型APP的运营管理有一定的借鉴意义。 关键词：她经济；运营管理；新零售；轻电商模式；新媒体运营 Problems and Countermeasures of the Operation Management of Meet You APP Abstract Her economy is a kind of female economic consumption mode of the emerging rise, which means that because of the rapid development of economy, the continuous improvement of cultural level, the gradual weakening of the concept of womens living at home, the enhancement of economic independence and the improvement of independent consumption ability, women play an important role in Chinas consumer market. With the continuous promotion of the concept of her economy, more and more APP, retail manufacturers, and sellers are beginning to look for new areas of the blue sea from the perspective of female consumers. This paper takes the operation and management of Meet you APP as the research object, analyzes the key problems such as low user viscosity and loss of users in the operation and management of Meet you APP, and proposes targeted improvement measures for Meet you APP based on the industry background of Meet you APP and the advantages and disadvantages of the APP itself. At the same time, based on the new retail theory most suitable for the reform of APP retail and with the help of modern IT technologies, such as big data, VR/AR, 5G communication and other information means, we will find a new breakthrough for APP development. The countermeasures of improving operation management proposed in this paper may have certain reference significance for the operation management of the same type of APP. Keywords: her economy; operations management; new retail; vertical e-commerce mode