企业营销策略研究——以云集为例.docxVIP

PAGE PAGE II 企业营销策略研究——以云集为例 内 容 摘 要 随着社会的发展，亘古不变就是变，不管是什么企业，最终都是需要进行营销，营销对于一个企业的发展发挥着至关重要的作用，深受重视，因此人们对企业的营销也在不断地提出更高的要求。现在我们正处于互联网时代，是电商发展旺盛的时代，从2014年以来，越来越多的网络零售企业出现，如今繁荣的网络零售市场给企业带来了新的发展机遇，同时也给我们的企业带来了巨大的挑战。社交电商行业发展势头愈发强劲，在这个信息瞬息万变的时代，电商行业每年都在发生变化，客户和企业都顺应时代潮流，他们的购物偏好和方式也发生了不小的变化，使得电商也不得不与时俱进顺应时代，具体如下：由于平台的入驻成本也愈发低廉，电商法律法规也在不断的完善，使得大多已存在的电商企业面临和存在着诸多问题制约。在这电商横行的背景下，必须采取新的策略增强电商企业综合实力，提高市场竞争力。云集这种社交型电商只有做到以用户需求为中心，以市场导向和用户满意度为标准，才能最大限度地提高企业的竞争优势和市场竞争力。本文在这个基础上从产品策略、渠道策略等方面，外部环境的优势劣势，企业内部的经营状况来对云集的营销策略来进行研究。 关键词：电子商务；营销策略；消费者；销售；创新；市场竞争力；  Research on Enterprise Marketing Strategy——Taking Yunji as an Example Abstract With the development of society, everlasting is changing. No matter what kind of enterprise, it is ultimately necessary to carry out marketing. Marketing plays a vital role in the development of an enterprise and is highly valued. Therefore, people are also marketing enterprises. Constantly put forward higher requirements. Now we are in the era of the Internet and the era of vigorous e-commerce development. Since 2014, more and more online retail companies have emerged. Todays prosperous online retail market has brought new development opportunities to companies, and it also gave us Of companies pose huge challenges. The development momentum of the social e-commerce industry is getting stronger and stronger. In this era of rapidly changing information, the e-commerce industry is changing every year. Customers and enterprises are following the trend of the times. Their shopping preferences and methods have also changed a lot. E-commerce companies are also in a state of constant change in response to the times. The details are as follows: Due to the increasingly low cost of platform entry and the continuous improvement of e-commerce laws and regulations, most existing e-commerce companies face and have many problems. Under the background of rampant e-commerce, new strategies must be adopted to enhance the comprehensive strength of e-commerce