andSpeaking如何写说服性短文和进行演讲.pptx

Effective Persuasion in Writing and Speaking; Learning Objectives;Modes of Writing;What is Persuasive Writing?; Significance of persuasion;Lead-in Task 1 (1 minute) When to Persuade an Audience ; Outline of a Persuasive Essay;Persuasive Strategies in Speaking and Writing;Understand Your Audience;Establish common ground with your audience;E.g. To favor tuition increase in the university – an unpopular viewpoint with the audience. As we all know, there are many differences among the people in this university. But regardless of age, major, background, or goals, we all share one thing in common – we are all concerned with the quality of education in university. And that quality is clearly in danger. Because of budget reductions, faculty salaries have fallen below those at comparable universities, library hours have been cut back, and more and more students are being crowded out of classes they need to take. Whether we like it or not, we have a problem – a problem that affects each of us. I would like to discuss whether this problem can be solved by an increase in tuition. ;Predict opposing views;Create a Strong Counterargument:;Using transitions to acknowledge opposition;Support Your Perspective with Reliable Sources;“Within ten years, changes in technology will make today’s personal computers seem hopelessly old-fashioned.” (Bill Gates) “Personal computers are not likely to be much different in ten years than they are today.” (Zhang Yimou) “Despite changes in audience values, there will always be a market for well-made kung fu films.” (Zhang Yimou) “There is no longer a significant market for kung fu films.” (Bill Gates) ;17;Cite Reliable Sources;Organizing persuasive speeches;Motivated Sequence – Five Steps;ORGAN DONATION; Ladies and gentlemen, today I am here to share with you my views on organ donation, in the hope that you will take them on board (接受) and give someone the ultimate gift after you