雪花和京东合作关系分析.docxVIP

PAGE I 雪花和京东合作关系分析 内 容 摘 要 随着人们消费水平的提高，个性化消费日渐成为人们的主要消费趋势，品牌商需要精准定向的渠道，在获客、用户沉淀及提升黏性方面，打造稳定的品牌消费生态，雪花和京东在大数据、无界零售、物流方面进行全面合作，京东可为此提供包括新品发布、联合定制、品牌营销等线上、线下的全方位支持，帮助雪花在无界零售时代建立起与消费者的有效沟通。因此，进行雪花和京东合作关系分析是当前双方公司战略中需要迫切解决的问题。企业在发展品牌战略的实施基础上，难免会出现偏差，改进对策方面也会存在问题，需要我们正确对待存在的问题并提出建议。通过对雪花和京东的合作关系进行分析，并提出解决方案，探讨在电子商务迅速发展的大背景下，啤酒企业如何与电商平台开展，实现互利共赢，以战略促进企业发展角度出发，建设有效战略和合作是非常有必要与借鉴意义的。 关键词：大数据；合作关系；公司战略；电商+啤酒 Analysis of the Cooperation Between Snow and Jingdong Abstract With the improvement of peoples consumption level, personalized consumption has gradually become the main consumption trend of people. Brand makers need precise and targeted channels to create a stable brand consumption ecology in terms of customer acquisition, user precipitation and improvement of stickiness. Snowflake and JD have a comprehensive cooperation in big data, unlimited sales and logistics. JD can provide new product release and joint customization for this purpose , brand marketing and other online and offline support help snowflake establish effective communication with consumers in the era of boundless retail. Therefore, the analysis of the cooperative relationship between snowflake and JD is an urgent problem in the current company strategy. Based on the implementation of brand development strategy, enterprises will inevitably have deviation, and there will be problems in improving countermeasures. We need to treat the existing problems correctly and put forward suggestions. Based on the analysis of the cooperative relationship between Snow and Jingdong, this paper puts forward solutions to explore how beer enterprises can develop with e-commerce platform to achieve mutual benefit and win-win situation in the context of rapid development of e-commerce. From the perspective of strategy to promote enterprise development, it is very necessary and significant to build effective strategies and cooperation. Key words: Big data;Partnership; Company strategy; E-commerce beer PAGE PAGE 13 目 录