携程旅行网移动电子商务发展的策略分析.docVIP

携程旅行网移动电子商务发展 的策略分析 携程旅行网移动电子商务发展的策略分析 摘要 现阶段，随着智能手机以及无线城市建设的推开演进，越来越多 的人改变了桌面电脑上网的方式，转而通过智能移动终端来浏览网络。 这种转变对于很多产业而言是一个可加利用的商机，同样对于电子商 务领域更是一个崭新的可供发展的平台和一个可以持续提供企业发展 的良机 携程旅行网作为中国领先的在线旅行服务公司以及圈内优秀的旅 游类电子商务服务商，其成功整合了高科技产业与传统旅行业，并向 超过4000万会员提供集酒店预订、机票预订、度假预订、商旅管理、 特惠商户及旅游资讯在内的全方位旅行服务，被誉为互联网和传统旅 游无缝结合的旅游类电子商务典范。如何让携程旅行网在未来的发展 过程中，借用移动通信技术发展的东风，得到更好更快的发展。如何 让携程旅行网这一传统的网络服务业利用C2B这一电子商务模式来 产生利润发展企业。都是我们要在本文中讨论并加以研究。 关键词：C2B；携程旅行网；移动电子商务 职称论文发表甲台 职称论文发表甲台 四川期刊采编中心 ww. scsQikan. com ii ii 职称论文发表甲台 职称论文发表甲台 四川期刊采编中心 ww. scsQikan. com ii ii Bl Ctrip mobile e-commerce development strategy analysis Abstract At present, with the development of smart phones and wireless city，const ruction, more and more people turn to browse network by intelligent mobile t erininal instead of surfing the internet by desktop computers. It is no doubt th at such a change is a favorable business opportunity for many enterprises. Esp eclally For e-coinmerce field, the change is a brand-new platform for develop ment and a good opportunity to promote sustainable development of enterpris es. As a leading online travel service company and splendid travel e-coinmerce su pplier in the industry, Ctrip has not only successfully combined high-technolo gy industry with traditional travel industry but also provided over 40,000,000 members with all-round travel service including hotel reservation, airline tick et reservation, vacation reservation, business travel management^ preference c oinmercial tenant and travel information. Therefore, it is honored as a model of travel e-commerce which combines internet with traditional travel seamless iy? This thesis concentrates on discussing how to make Ctrip develop better and f aster in future development with the help of the development of mobile comm unication technology as well as how to make Ctrip such a traditional network service enterprise produce profit and develop itself by using the e-commerce mode C2B. Key Words: C2B Ctrip e-commerce 四川期刊采编中心1 四川期刊采编中心 1讥阿.sc