中国纺织品开拓欧盟市场的策略研究.docVIP

中国纺织品开拓欧盟市场的策略研究 摘 要 纺织品是我国主要的出口产品之一，纺织品出口贸易在我国经济发展中发挥着重要作用。纺织品出口贸易更快更好地发展能够让我国的经济持续稳定增长，能够解决我国当今社会就业困难等问题。而欧盟作为世界上最大的纺织品进口地区之一，出口欧盟市场对我国纺织业的发展有着相对重要的作用。但近年来对欧盟出口额不断下降，对我国的经济发展造成了一定的影响。本文通过对近年来我国纺织品在欧盟市场的出口现状，以及欧盟纺织品在全球市场上的进口来源进行研究，分析了我国纺织品在出口欧盟市场上存在的问题，以及我国纺织品出口欧盟如今面临的威胁与机会，探讨出我国纺织品开拓欧盟市场的主要策略。 关键词：纺织品出口；欧盟；开拓市场：自主创新 Study on the strategy of Chinese textile expanding the European market Abstract Textile is one of the main export products of our country. Textile export trade is playing an important role in Chinas economic development. The faster and better development of the textile export trade can make our countrys economy to continue to grow steadily, and can solve our countrys current social employment difficulties and other problems. The European Union is one of the largest textile importers in the world and its textile market plays an important part in the development of Chinas textile industry. However, in recent years, the export to the European Union has been declining, which has caused a certain impact on Chinas economic development. This paper studies the export status of Chinese textiles in the EU market in recent years and the import sources of EU textiles in the global market.This paper analyzes the problems existing in the export of Chinas textiles to the EU market, and the threats and opportunities faced by Chinas textile export to the EU, and probes into the main strategies for the development of Chinas textiles in the EU market. Key words: Textile export；The European Union.；market development； Independent innovation 目录 一、引言 1 （一）研究背景和意义 1 （二）前期研究综述 1 （三）本文的基本思路和研究方法 2 （四）纺织品的定义 2 二．我国纺织品出口欧盟的现状 3 （一）出口规模总体呈下降趋势 3 （二）出口产品主要为纺织服装及饰品类产品 4 （三）在欧盟的市场份额逐年下降 6 三、中国纺织品出口欧盟的SWOT分析 7 （一）中国纺织品出口欧盟的优势 7 （二）中国纺织品出口欧盟的劣势 8 （三）中国纺织品出口欧盟的机会 9 （四）中国纺织品出口欧盟的威胁 9 四、促进中国纺织品出口欧盟的策略 10 （一）提高自主创新能力，加大人才培养力度 10 （二）创建良好的市场环境，加强对纺织品的监控 10 （三）优化我国纺织业产业布局，调整产业结构 11 （四）建立预警机制，积极与欧盟方沟通，主动应对问题 11 （五）实施“走出去”战略，到欧盟国家开展投资 12 （六）大力实施品牌战略