中国茶叶出口贸易问题研究.docxVIP

PAGE 20 中国茶叶出口贸易问题研究 摘要 我国是世界产茶大国，也是绿茶出口的主要出口国，面对世界目前主流偏向红茶的饮茶习惯与其他红茶出口国的兴起，我国茶叶面临茶叶出口市场的竞争也越来越激烈，出口竞争力也有所减弱。根据我国目前茶叶出口的现状，本文将分析影响我国茶叶出口的因素，找出差距与提出相关建议。 本文通过CMS模型分析，利用联合国数据对我国茶叶出口影响因素，分析得出市场需求效应与地区机构效应对我国茶叶出口呈现积极促进作用，而出口竞争力效应根据不同地区显示出两种相反的作用力。 根据测算结果分析我国茶叶出口的优势与劣势，发现我国对茶叶出口贸易有不断跟进出台利好政策但是目前我国茶叶出口面对的技术壁垒与绿色壁垒大大限制了我国的茶叶出口，对品牌的建立与茶园的管理方面也有待改善。 本文通过以上分析提出了四项促进我国茶叶出口发展的建议，其中包括茶叶品牌的细分定位、茶产业的转型升级、出口产品多元化等。 关键词：茶叶出口；影响因素；CMS模型 Study on the export of Chinese tea Abstract China is a big tea producer in the world, and also a major exporter of green tea. Facing the current mainstream tea drinking habits of the world and the rise of other black tea exporting countries, Chinas tea industry is facing the increasingly fierce challenge in the market of tea export ,and the export competitiveness is also reduced. According to the current situation of Chinas tea export, this paper will analyze the factors affecting Chinas tea export, find out the gap and put forward relevant suggestions. Based on the CMS model analysis, this paper uses the UN Comtrade data to analyze the influencing factors of Chinas tea export, and makes a conclusion that the market demand effect and regional institutional effect have positive promoting effects on Chinas tea export, while the export competitiveness effect should show two opposite forces according to different regions. According to the calculated result analysis the advantages and disadvantages of the export of our country tea, found on the tea export trade of our country has continuously follow up the policy of good but at present, Chinas tea export in the face of the technical bulwark and green barrier greatly limits the tea export of our country, to the brand establishment and management of tea plantations of also needs to be improved. For the above analysis, this paper raises four suggestions in order to better develop Chinas tea export industry, including the tea brand segmentation and positioning accordin