第4章连锁经营的开发策略.pptx

第4章 连锁经营的开发策略;【学习目标】;4.1 市场调查与店铺开发;2．市场调查的目的 （1）设定商圈范围。 （2）估算开店后的营业额，尤其是第一年的营业额。 （3）调查商圈顾客。 （4）调查竞争对手。 （5）卖场的适当规模。 （6）投资回收的可行性。 ;3．市场调查的方法;2）预备调查与现场调查;4.1.2店铺开发;2．新店开发的市场型态;4.2 商圈分析与设定;2．商圈分析;2）商圈分析的内容;3）商圈分析的步骤; 4.2.2商圈设定; 2）内部因素;2．商店商圈的设定;4.3 选址的原则与程序;2．选址的原则;3．好店址应具备的条件;4.3.2选址的程序;4.4 店铺开业与布局;2．试营业策划;3．开业典礼仪式策划;4.4.2店铺布局;2．店面布局的类型;2）岛屿式布局;3）自由流动式布局;【本章小结】;【作业类型】;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是能战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man and master of his fate.----Tennyson人就是人，是自己命运???主人11:0311:03:108.5.2020Wednesday, August 5, 2020 9、When success comes in the door, it seems, love often goes out the window.-----Joyce Brothers成功来到门前时，爱情往往就走出了窗外。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 10、Life is measured by thought and action, not by time. ——Lubbock 衡量生命的尺度是思想和行为，而不是时间。8.5.20208.5.202011:0311:0311:03:1011:03:10 11、To make a lasting marriage we have to overcome self-centered