绿城华景房地产企业管理创新研究-毕业论文.doc

毕业设计（论文） 毕业论文题目：绿城华景房地产企业管理创新研究 摘 要 随着全球信息化和全球化浪潮的席卷，知识经济时代的创新序幕已经拉开,房地产企业正面临着前所未有的挑战和机遇。作为中国领先的高品质房地产开发和综合生活服务供应商，绿城华景企业应该顺应当下时代潮流,要勇于改革实践，勇于创新实践。本文通过对绿城华景企业目前管理存在的问题及原因的分析，从管理者的旧管理理念和管理体制等方面找出了企业发展中存在的不利问题。针对新的市场经济环境，企业应了解前沿市场信息，开展相应的市场调查活动，制定相应的计划。通过企业管理创新机制和以人为本的人力资源管理机制，从企业管理制度、员工心里活动、以及绩效考核等方面研究了企业经济管理战略创新的重要性，评价等全方位管理机制。在经济管理战略创新过程中，要深入了解实际发展情况，结合企业以后的发展战略目标，保证它们能够有效地整合经济管理措施在实际操作中，优化企业的整体管理质量，从而促进其进步，逐步发展壮大。 关键词：经济管理现状；存在问题及分析；创新策略 Abstract With the sweeping wave of global information and globalization, the beginning of innovation in the era of knowledge economy has begun. Real estate enterprises are facing unprecedented challenges and opportunities. As Chinas leading provider of high-quality real estate development and comprehensive life services, Greentown Huajing enterprises should follow the trend of the times, dare to reform and practice, and dare to innovate and practice. Based on the analysis of the existing problems and causes in the current management of the green city Huajing enterprise, this paper finds out the disadvantages in the development of the enterprise from the old management concept and management system of the managers. In view of the new market economy environment, enterprises should understand the frontier market information, carry out corresponding market research activities, and make corresponding plans. Through the innovation mechanism of enterprise management and human resource management mechanism based on people, this paper studies the importance of strategic innovation of enterprise economic management, evaluation and other comprehensive management mechanisms from the aspects of enterprise management system, employees psychological activities, and performance appraisal. In the process of economic management strategy innovation, we should deeply understand the actual development situation, combine with the future development strategic objectives of the enterprise, ensure that they can effectively integrate economic management