霓虹灯色彩在港式茶餐厅中的应用探索.docxVIP

PAGE PAGE 3 霓虹灯色彩在港式茶餐厅中的应用探索 The Application of Neon Color in Hong Kong-style Tea Restaurant 中文摘要 近些年来，饮食文化不断的趋向全球化发展，在这个背景下也不断的涌现了饮食新潮，而港式茶餐厅就是之一。香港最具有代表性的茶餐厅包含了大众文化的深层意蕴，成为了人们对香港文化认同的重要标志。在香港文化发展的历史进程中，霓虹灯也占据了非常重要的地位，它是人们的一种印象存在。霓虹灯的盛行主要是色彩的变幻，色彩是霓虹灯设计中的一个构成部分，它能唤起人们情感的力量，增强人们视觉的灵感。霓虹灯色彩在港式茶餐厅中的探索主要是希望能够促进茶餐厅文化与霓虹灯文化的交融，使属于香港文化的精髓得到传承和创新，不断的打造具有港式韵味的茶餐厅，提高茶餐厅的品牌价值，让全新的港式茶餐厅品牌形象在市场中脱颖而出。 关键词： 霓虹灯 霓虹灯色彩 港式茶餐厅 Abstract In recent years, the dietary culture has continued to develop. Under this background, there has also been a continuous trend of dietary trends, and Hong Kong-style tea restaurants are one. The most distinctive tea restaurant in Hong Kong contains the deep meaning of popular culture and has become an important symbol of peoples identification with Hong Kong culture. In the historical process of Hong Kongs cultural development,neon lights have also occupied a very important part. It is an impression of people. The prevalence of neon lights is mainly the change of color. Color is an integral part of neon design. It can stimulate peoples emotional power and enhance peoples visual inspiration. The exploration of neon colors in HonKong-style tea restaurants is mainly to hope to promote the fusion of tea restaurant culture and neon light culture, to inherit and innovate the essence of Hong Kong culture, to continuously build Hong Kong-style tea restaurants, and to improve the quality of tea restaurants. The brand value makes the brand image of the new Hong Kong style tea restaurant stand out in the market. Key words：Neon lights Neon colors Hong Kong-style tea restaurant 目录 TOC \o 1-3 \h \u 第一章 港式茶餐厅的简介 1 1.1 港式茶餐厅的概念 1 1.2 港式茶餐厅的兴起与现状 1 第二章 港式茶餐厅的品牌色彩分析 3 2.1 港式茶餐厅的品牌属性与色彩倾向 3 2.2 当下港式茶餐厅的色彩表现形式 3 2.3 当下港式茶餐厅品牌色彩中存在的问题 5 第三章 霓虹灯色彩在港式茶餐厅中的设计运用探索 6 3.1 霓虹灯色彩与港式茶餐厅的关系 6 3.2 霓虹灯的色彩呈现样式 6 3.3 霓虹灯色彩在港式茶餐厅中的设计运用 7 第四章 霓虹灯色彩在港式茶餐厅中的设计实践 9 4.1 品牌色彩视觉形象设计 9 4.1.1 品牌色彩的定位 10 4.1