浅析传统文化在插画设计中的应用.docxVIP

PAGE PAGE 15 内容摘要 世界上的每一个民族或部落都有着其自身独特的传统文化，是与众不同的。随着信息科技的快速发展，插画也在与时俱进，唯一不变的是，传统文化对于插画的影响仍然是不可小觑的，与传统文化的关系也逐渐在相辅相成中共成长。作为华夏子民，继承和发扬我们的名族传统文化本就是我们理应肩负和完成的使命。在运用到本次毕设插画选题中时，除了要先对选题的文化背景进行详细的分析与了解之外，还要知道如何用自身所学去表达这一设计理念，将中国的传统文化可以更好的融入到插画设计中，在细节中体现中国的传统文化外还能够将中华民族文化延续和发扬下去，这样的话，插画不仅能够更加具有美感和意义之外，也能够使插画设计作品变得极具独特性、名族性以及具有自身的设计风格特点。 关键词： 插画 传统文化 顺德酒厂 节庆文化 Abstract Every nation in the world or tribe has its own unique traditional culture, is different. With the rapid development of information technology, illustration is also advancing with The Times, is the only constant, the influence of traditional culture for illustration is still to be reckoned with, and the relationship of traditional culture also gradually grow in supplement each other of the communist party of China. As the Chinese people, and inherit and carry forward our national traditional culture in this is that we should take and complete the mission. In applied to the project illustration selected topic, in addition to the cultural background of the selected topic for detailed analysis and understanding, but also know how to use their own knowledge to express the design concept, will the traditional culture of China can be better integrated into the illustration design, reflect the traditional culture of China in details also to be able to continue and carry forward the Chinese nation culture, in this case, illustrations can not only more of beauty and significance, also can make the illustration design work became extremely uniqueness, ethnic, and has its own design style. Key words：Illustrations The traditional culture Shunde winery The festival culture 引言： 插画是一种通俗的艺术表现形式，是视觉上的艺术。在信息科技快速发展的现代，它在人们的日常生活上也是信息传播的载体之一，也是被广泛运用于众多领域的一种重要的视觉传达形式，以图叙事的直观表达形式是它之所以能够成为公众喜闻乐见的媒体形式的重要因素之一，而中国传统文化又是一个历经五千多年的历史变迁所沉淀下来的文明，是一种我们不能忽视的文化资源。丰子恺先生生前曾为《阿Q正传》等9篇小说作过插图，他说：“这些插图，就好比在鲁迅先生的讲话上装上了一个麦克风，使他的声音放大。”当插画遇上节庆文化时，插画便是一个麦克风，将节庆文化的语言信息艺术放大，具有文字所不能代替的独特性。 目 录 1.(关于顺德酒厂节庆插画选题)………………………………………1 1.1 (关于选题的研究方向分析) …………