亮珠大米营销战略研究.docxVIP

我国是世界上稻谷生产量最高的国家，1993年至2002年10年间，年均产稻谷18, 700力吨左右，约占世界稻徐总产量34%,在国际稻米市场上具有举足轻重地位。但在 1984年，我国粮食总产量达到4.07亿吨，人均占有粮食390公斤，一些地方开始出现 卖粮难，劣质粮食积压严重;同时至本世纪前20年，我国将全面建设小康社会，居民的 人均NGP将由800美元升至3000美元以上。这意味着人们对稻米消费不再满足于数量 上的供给，而赋予其安全、营养保健等诸多更高的追求。 本文结合市场营销、管理学等相关理论，利用社会调查、资料检索、等各种有效的 评估工具和手段对此项目进行分析和总结。 本文的写作目的是想通过亮珠大米的现状，分析制定出一套系统的营销战略，使企 业在市场中提高自己的企业地位和销售额。 关键词：营销战略有机大米绿色食品 Abstract The yield of Chinas paddies exists at the head of the word.From 1993 to 2002,the average yield is 187 million tons per annum,which occupies 34 percent of the total of the world and witnesses the vital footing in the paddies market of the wordld.HoweverJn 1984,the yield of Chinas paddies reached 4,070 million tons and each resident possessed 390 kilograms.As a resultjt was difficult to sell foodstuff in some regions and the inferior foodstuff overstocked.In addition,China will fully enable people to lead a comfortable life in the future score years of the 21st century and the GNP of each resident will rise from 800 dollars to over 3000 dollars.whicj indicates that the quantity of rice cannot fill peoples need and people pursue something more desirable such as healthy and nutritious food.This text combines the market marketing and manages the related theories of learn etc., making use of various valid valuation tool and means, such as, the society inquisition,data index, and etc. to carry on the analysis and summary to this item. The textual writing purpose is the present condition that wants to pass the big rice of the bright bead, the analysis draws up a set of marketing of system strategic, make the business enterprise raised own business enterprise position and the sale sum in the market. Keyword： Marketing strategy Organic rice Organic foods TOC \o 1-5 \h \z 摘要 I \o Current Document Abstract II \o Current Document 一、 亮珠大米营销现状 1 （-）企业简介 1 \o Current Document 亮珠粮油贸易有限公司简介 1 \o Current Document 产品概况 1 （二） 营销现状 2 \o Current Document 1 ?销售范围 2 \o Current Document 营销情况 2 \o Current Docum