中小型生产企业电商的发展(英语).docVIP

PAGE PAGE 16 PAGE PAGE 1 The Development of E-commerce in Small and Medium-sized Production-oriented Enterprises Abstract Nowadays, the manufacturing industry in China is thriving, but many of them are small and medium-sized production enterprises, whose main businesses are to receive others’ orders and passively produce according to the orders. In general they need to serve many companies to earn some profit. E-commerce is certainly good for them, because they can gradually build up their own brands and ideally they can take the initiative of their business. However, many of them are unfamiliar with e-commerce so that the middlemen make more benefits than the producers. To some extent, it is unfair for the producers because the threshold to enter the e-commerce is not as high as it used to be. During my research I found some problems exist in the enterprises. They are how to prevent random price hikes, how to avoid competition with their own clients, how to choose a suitable e-commerce model, and how to run e-business. In response to these questions, I read a lot to learn about e-commerce platforms, models and rules. Then I analyze the characteristics of the enterprise so that they can choose the best way to enter e-commerce business. The conclusion is that content e-commerce is more suitable for small and medium-sized production enterprises. They can combine B2B and B2C platforms with social media such as Douyin, Kwai, and Red Book and so on, because they are friendly for those who don’t have much experience in e-commerce. Keywords: small and medium production enterprises, modes and platforms of E-commerce, content E-commerce 中小型生产企业电商的发展 摘 要 当今中国的制造业强盛，其中以生产为导向中小型企业有很多，这些企业常年以接收订单为企业主要业务。总体来说，它们的业务的接收是比较被动的，需要服务一些商家来获得利润。而电商业务的开展对于它们来说无疑是一件好事，这样他们既可以宣传他们自己的品牌，往更理想的层面来说他们能把握自己公司业务的主动权。然而很多这种类型的企业对电商毫不熟悉，中间商家赚走了很大一部分的利润，这对于生产商来说是相对不公平的，因为现在的电商平台的门槛已经不是非常高了。 研究过程中发现的问题大致分为，生产型的中小企业该怎么去规避市场中的乱价现象，以及与自己的客户商家形成一定竞争的问题，以及怎么样选择合适的电商平台，怎么样去高效地做电商。针对这些问题，我通过研