大学生支付宝投资理财工具使用情况分析.docVIP

PAGE 18 摘 要 近年来，随着支付宝越来越受大学生青睐的背景下，国内外学者对支付宝作为消费工具研究成果甚丰，但是在大学生支付宝投资理财工具使用情况分析更有许多问题值得研究与分析。 本课题主要的中心主要是东莞大学生对支付宝投资工具的使用情况进行研究分析，通过调查问卷的方式进行，以东莞大学生为调查对象，对该地区大学生支付宝投资理财工具使用的现状及问题进行研究，分析现今大学生投资理财的方式及存在的问题，希望通过对东莞大学生支付宝投资理财工具使用情况的分析找出解决问题的方法，从而引导大学生树立正确、合理的使用支付宝投资理财工具的态度，为支付宝投资理财工具的发展提供一定的借鉴。 本文运用调查问卷的方法对大学生支付宝投资理财工具使用情况进行调查分析。全文分三个部分：第一部分是东莞大学生对支付宝投资理财工具使用情况分析；第二部分是东莞大学生在运用支付宝投资理财工具中存在的问题；第三部分是改善东莞大学生在支付宝投资理财工具使用状况的建议。 本文主要创新体现在“以调查问卷的形式，发现问题，分析问题，提出建议”。帮助大学生在校期间通过支付宝平台锻炼自身的投资理财意识，做好未来自身的资产配置，为以后的工作、生活打下扎实的基础。 关键词： 东莞 支付宝 投资理财 ABSTRACT In recent years, with Alipay becoming more and more popular with college students, scholars at home and abroad have paid much attention to the research on payment as a treasure consumer tool. However, there are still many problems to be studied and analyzed in the analysis of the use of financial investment tools for college students Alipay. The main focus of this project is to investigate the current situation and causes of the investment and financial management tools of college students in Dongguan, taking the Dongguan university students as the object of investigation, and to analyze the current situation and causes of the investment and financial management tools of college students in Dongguan, and to analyze the ways and problems of the former college students investing in financial instruments, and hope to pass the support of Dongguan university students. By analyzing the use of investment tools, we find ways to solve problems, so as to guide college students to establish a correct and rational attitude towards using Alipays investment and financing tools, and provide some reference for Alipays investment and financing tools. This article uses the questionnaire method to carry on the investigation and analysis to the university student Alipay investment management tool utilization situation. The full text is divided into three parts: the first part is the analysis of the use of investment and financial management tools o