深圳中小型外贸企业转型开展跨境电商的现状及对策分析.docxVIP

摘要 近几年来，我国跨境电子商务行业发展迅速，在面临传统外贸行业红利逐渐下降的情况下，跨境电商能够拓宽销售渠道、减少贸易成本，对中小型外贸企业来说是新的发展机遇与途径。随着“互联网+”模式的发展，越来越多的企业与其他国家进行线上合作，利用跨境电商平台销售产品，在一定程度上能够帮助企业降低人工成本，加上我国对跨境电商企业政策上的支持，促进传统外贸向跨境电商转型。企业基于内外部运营和经济压力的困境，迫切希望向跨境电子商务领域转型。 作为对外贸易的大城市，深圳的跨境电子商务交易量一直在快速增长。2016年，深圳被批准为跨境电子商务综合试验区，跨境电子商务交易量居其他试点城市首位。深圳许多中小外贸企业看到了跨境电子商务发展的机遇，纷纷转型开展跨境电子商务。 因此，研究深圳中小型外贸企业转型发展跨境电商的现状、发现其存在的问题、应采取的策略，突破转型过程中的问题限制，对深圳中小型外贸企业转型开展跨境电商具有积极意义，也是当前急需解决的课题。 本文主要分为四部分。第一部分主要根据跨境电商的优势，集中阐述了深圳中小型外贸企业转型开展跨境电商的必要性；第二部分从深圳政府政策层面、企业发展模式层面以及行业层面，分析了深圳中小型外贸企业转型开展跨境电商的现状；第三部分对深圳中小型外贸企业转型发展跨境电商的过程中存在的产品同质化、物流缓慢、人才短缺等问题进行分析；第四部分则根据其存在的问题进一步提出相应的解决对策。 关键词：跨境电商 中小型外贸企业 转型 ABSTRACT In recent years, the cross-border e-commerce industry has developed rapidly in our country. Faced with the decline of traditional foreign trade dividend, cross-border e-commerce can expand sales channels and reduce trade costs, which is a new development path for small and medium-sized foreign trade enterprises. With the development of the Internet + model, the increasing of enterprises cooperate with other countries to sell products through cross-border e-commerce platforms. Cross-border e-commerce platforms can help enterprises reduce labor costs, and Chinas policy support for cross-border e-commerce enterprises can promote the transformation of traditional foreign trade into cross-border e-commerce. Based on the dilemma of internal and external operation and economic pressure, enterprises are eager to transform to the cross-border e-commerce field. As a major foreign trade city, Shenzhens cross-border e-commerce transaction volume has been growing rapidly. In 2016, Shenzhen was approved as a comprehensive pilot zone for cross-border e-commerce, and its cross-border e-commerce transaction volume ranked the first among other pilot cities. Many small and medium-sized foreign trade enterprises in Shenzhen see the opportunity of cross-border e-commerce development and have been transformed to carry out cross-border e-commerce. Therefore, stud