企业环境与企业文化论述.pptxVIP

第四讲 企业的环境与文化; I.E. Power of Mini in the US; MNI CARS;The trend and popularity of mini cars result from many reasons: High oil price Fuel saving becoming a key term in market segments Relatively low prices A new mini car is obviously better than an equivalent second- hand car . Demographic factor Young people and immigrant Individuation New ideas in marketing and product designing Results ： Inspire consumers’ desire to buy ; 当我们貌似沉浸在一种时尚或者潮流之中时，转眼间一种新的不断变化的新的环境冲击又来到我们身边，汽车是这样，竞争是这样，经营管理也是这样。如果对自己所处的环境缺乏清晰的认识和耐心的思考，管理者就像驾着一艘没有舵的船，在湍急的河水中随波逐流，无法控制和改变方向，更谈不上顺利到达目的地了。 企业的环境 conditions of business 外部环境 external conditions 一般环境与任务环境 内部环境 internal conditions 企业与环境的关系 relationship between environment and corporation 企业的环境与企业效能 conditions and efficiency of business;企业的环境 Conditions of Business;企业的环境 Conditions of Business;;;企业的环境 Conditions of Business;;;企业的环境 Conditions of Business;企业的环境 Conditions of Business;;企业与环境的关系 Relationship between Conditions and Business;;企业与环境的关系 Relationship between Conditions and Business;;企业与环境的关系 Relationship between Conditions and Business;;;