了解企业趋势行业之声2021.docxVIP

Understanding Corporate Trends Voice of the Industry 2021 LISA HOLMES Not to be distributed without permission. The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: June 2021 Understanding Corporate Trends Voice of the Industry 2021 Lisa Holmes Senior Global Head of Surveys CONNECT WITH US  ? 2021 Euromonitor International Contents 1 Introduction Corporate priorities for 2021 centre on recovery and growth 3 Catering to Different Styles of Shopping A new look for in-store shopping E-commerce and omnichannel investments accelerated by COVID-19 7 A Changing View of the Workplace Evolving technology and digital tools needed for the new workplace, and beyond Looking Ahead About the Author How Can Euromonitor International Help? Introduction Understanding trends that professionals are seeing day-to-day and future predictions for their industry helps pinpoint business and consumer patterns across industries. With this in mind, Euromonitor International launched the annual Voice of the Industry series, which surveys professionals on what trends and innovations they are seeing across 15 key industries. Each has its own survey, fielded annually on a rotating basis throughout the year. Developed closely with in-house industry experts and analysts, these surveys cover a wide variety of topics and trends. Typical sample sizes of professionals in each industry range from 250 to 1,000+. This report spotlights some of the key data and insights found in the Voice of the Industry series over the past year, exploring corporate priorities for 2021 and beyond. These priorities are centred on two of the most important stakeholder groups for companies aiming to grow and thrive in the post-COVID era: customers and employees. This report focuses on two key areas: Meeting the customer wherever (and however) they choose to shop A changing view of the workplace Industries Co